How Pulse started.
Marcus Hayes opened Pulse in October 2019 with a clear thesis: Dubai had plenty of boutique studios, plenty of hotel-chain gyms, plenty of places to take a selfie in front of a mirror — and not many real gyms with real coaches and real equipment.
The space was 850 square metres in Business Bay. Day one we had eight platforms, twelve squat racks, a row of heavy bags, a turf strip and a small studio at the back. We had three coaches, two showers and one card reader. We told members on opening week: if you can't get a workout in here, the problem isn't the gym.
Six years later we've added a yoga studio, a calisthenics rig, a Concept2 row, three SkiErgs and twelve coaches. But the principle hasn't moved: real coaching, real equipment, no nonsense.
Come see the place →
